Where to do I find customers? | The THINK PR Espresso
Why is that most PR programs focus on awareness with as many people as possible in the hope that you find the ones you’re looking for? The people you want to build relationships with are probably...
View ArticlePublic Relations, Marketing and Publicity for Product Managers
The slides I used today at ProductCamp Toronto to explain the difference between PR, marketing and publicity – and how product managers and product marketing managers can better use them. Startup and...
View ArticlePR is Simple | THINK PR Espresso
Traditional PR programs are full of things that add budget, effort and activity – but it doesn’t have to be that way. I presented at ProductCamp Toronto this weekend and a lot of the conversation was...
View ArticleBurson Marstellar helps 1871 startups | PR Espresso
Startups at 1871 are to get help with developing PR strategies from Burson Marstellar.
View ArticleWhat value media coverage? | THINK PR Espresso
The more I read in the media, the more I question the value of media coverage as a way to inform and educate audiences; as a way to start conversations and build relationships. Startup and SmallBiz PR...
View ArticleWhy does my content marketing suck? | THINK PR Espresso
I read a piece over the weekend called ‘Why content marketing sucks?‘ and it made me mad. The author makes the point in the piece that content marketing doesn’t suck – she just used the title to get...
View ArticleBlackBerry has a death wish!
The BlackBerry Passport launches tomorrow. The question is will anybody care? The company has, yet again, failed to build the relationships it needed to change the perception of the company, and its...
View ArticleDo You Trust Your PR Advisors | THINK PR Espresso
Public relations has a bad reputation. Often, with good reason. But in some circumstances companies employ a PR company only to have them do what they want, rather than taking their advice. Would...
View ArticleHow To Measure Success of Public Relations
Ask most PR professionals and they’ll tell you that measuring the value of public relations is hard to express. As a result, they’ll say, it’s hard to be specific about the value they deliver. The...
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What is the difference between PR and publicity?
If PR is media coverage, what is publicity? This is a question I’ve asked both industry peers and customers alike. While it’s a rhetorical question with customers, I’m always hopeful that somebody in...
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